Websites for Nail Technicians
Your best set of nails is better than any advert. But if it only lives on Instagram, local clients searching Google will never see it. A website turns your portfolio into a searchable, bookable shopfront.
Why Nail Technicians Need
a Website
Your work is tiny, detailed, and incredibly photogenic. Clients choose a nail tech almost entirely on what they can see — which is why a permanent, well-organised portfolio matters more for you than almost any other trade. Instagram is great for sharing your latest sets, but those posts don't rank in Google. A website with proper page titles and treatment descriptions does. So when someone searches for gel nails or nail art in your area, you actually appear.
Pricing transparency is huge for nail services. Clients want to see the full menu — BIAB, gel extensions, acrylics, nail art, pedicures — with clear prices before they book. A well-organised treatment page removes the awkwardness of price conversations, filters out time-wasters, and attracts clients who are ready to pay what you charge.
What Your Nail Technician Website
Should Include
A focused website with the right pages converts visitors into customers. Here's what we recommend for nail technicians.
Striking hero image of your best nail set, brief intro, booking button, and a taste of your portfolio
Full pricing for all nail services (gel, acrylic, BIAB, extensions, nail art, pedicures) with duration
High-quality gallery of your nail work organised by style (French, nail art, ombre, seasonal designs)
Your story, training, product brands you use, and your approach to nail care
Online booking with treatment and time selection, or enquiry form for custom nail art
Features Built for
Nail Technicians
High-resolution portfolio gallery with zoom and swipe functionality
Treatment menu with tiered pricing (e.g., gel overlay vs. full set with art)
Product brand information (CND, The GelBottle, Halo, etc.)
Online booking integrated with your preferred scheduling tool
Seasonal design showcase updated for holidays and trends
Aftercare tips page to reduce client damage between appointments
One price.
Everything included.
A professional website for your nail technician business — design, hosting, SSL, SEO and ongoing support all bundled in.
Nail Technicians Website Questions
We create a high-quality image gallery that does your work justice. Photos are displayed in a grid that visitors can tap to enlarge, swipe through, and browse by style. We optimise images so they look sharp but load quickly on mobile.
Instagram is great for engagement but terrible for search visibility. When someone in your area searches for a nail technician, your Instagram won't appear in Google results — but a website will. Think of your website as the foundation and Instagram as the amplifier.
Yes. We can create a tiered pricing structure — for example, a base price for a standard set, with add-on prices for nail art, chrome, charms, or custom designs. This is clearer for clients and reflects the extra work involved in complex sets.
As often as you like. Send us your latest photos and we'll add them to your gallery, usually within 24 hours. Many nail techs send us a batch of new photos monthly, which keeps the site fresh and gives Google new content to index.
It's £49 a month, everything included — design, portfolio updates, seasonal content changes, hosting, SSL. No setup fee. We never charge extra for adding new photos or swapping out designs.
Yes, and you should. Many clients search for specific brands like The GelBottle, BIAB, or CND. Mentioning the brands you use builds trust with clients who have preferences and helps you rank for brand-specific searches.